Here is a detailed SWOT analysis of Millicom International Cellular (Tigo) covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Millicom International Cellular (Tigo). The strengths of Millicom International Cellular (Tigo) looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Millicom International Cellular (Tigo) SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Millicom International Cellular (Tigo) SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Millicom International Cellular (Tigo) are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Millicom International Cellular (Tigo) SWOT analysis.
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About Millicom International Cellular (Tigo)
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Millicom International Cellular (Tigo) Overview | |
---|---|
Parent Company |
Investment AB Kinnevik & Millicom Incorporated |
Category |
Mobile Service Provider |
Sector | |
Tagline/ Slogan |
Everyone wants to be with you / with Tigo; Affordable Accessable Available |
USP |
The company provides mobile services in 13 countries. With operations across Central America, South America, South-east Asia, and Africa |
Millicom International Cellular (Tigo) STP | |
Segmentation |
Broadband internet, fixed, wireless and public telephone services and mobile internet telecommunication services via 3G network. |
Target Market |
Corporate and individual customers using mobile and broadband services across geographies. |
Positioning |
TIGO is currently using the following technologies - GSM, EDGE, UMTS, HSPDA, HSPA, HSPA+, WiMax, FTTH and has plans to use the LTE technology. TIGO will bring digital and HD CATV service also and has presence across geographies |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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