MTNL SWOT Analysis
Here is a detailed SWOT analysis of MTNL covering strengths, weaknesses, opportunities and threats.
MTNL Strengths
- High on cash and established infrastructure makes MTNL a strong player
- MTNL enjoys large consumer base in New Delhi, Mumbai especially landline
- Being a Govt. company, it enjoys a strong reliability among users
- MTNL was the first to introduce 3G services at low prices
- Apart from telecom and landline, it also provides broadband services, digital TV etc
- MTNL has more than 45000+ employees in the organization
- The business of MTNL has also been expanded to Mauritius as MTML
Above are the strengths in the SWOT Analysis of MTNL. The strengths of MTNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
MTNL Weaknesses
- Weak marketing of MTNL as compared to other private telecom players in India
- Bureaucratic organizational structure affects business operational efficiency
These were the weaknesses in the MTNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
MTNL Opportunities
- MTNL can look to capture the expanding cellular market
- Latest and low cost technology can be the backbone of its growth
- Untapped urban market can be a huge potential for MTNL
- Better connect with customers through ads and service centres can help its business grow
Above we covered the opportunities in MTNL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about MTNL
MTNL Threats
- Competitors low price offering has affected the business of MTNL
- Lack of efficiency and inability to cope with competition would lead to damage to the brand
- Customers using MNP to move out of MTNL connections would affect business
The threats in the SWOT Analysis of MTNL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the MTNL SWOT analysis.
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About MTNL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| MTNL Overview | |
|---|---|
| Parent Company |
Government of India |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Transparency makes us Different |
| USP |
MTNL has a stronghold in the landline telephony services in Mumbai and Delhi |
| MTNL STP | |
| Segmentation |
People looking for good telecom and landline services in metros |
| Target Market |
Individuals from urban households |
| Positioning |
MTNL is the most reliable and low priced service provided by the government |
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