Cox and Kings SWOT Analysis
Here is a detailed SWOT analysis of Cox and Kings covering strengths, weaknesses, opportunities and threats.
Cox and Kings Strengths
- Its operating for more than 250 years.
- It has operations in 20+ countries
- Its prominent acquisitions include Temp Holidays, Bentours
- By market value, it is tone of the largest travel companies in the world
- It offers a plethora of services like trade fairs, domestic vacation, business travel, international tourism etc
- It has bagged the contract of operating the luxury train service in India
- Strong advertising and marketing makes it a high recall brand worl over
Above are the strengths in the SWOT Analysis of Cox and Kings. The strengths of Cox and Kings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cox and Kings Weaknesses
- Intense competition means limited market share
- All travel companies have similar offerings hence limited service differentiation
These were the weaknesses in the Cox and Kings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cox and Kings Opportunities
- It aims to leverage on easy visa rules and tourism boost to strengthen its financial position
- Focus on offering customized solutions to customers
- Increased partnership with corporate to launch of discount offers for their mid and senior management employees
Above we covered the opportunities in Cox and Kings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cox and Kings Threats
- Enormous rise of online booking portals who offer international holiday packages as well
- High reliance on fellow traveler’s reviews can erode a considerable amount of market share by companies
The threats in the SWOT Analysis of Cox and Kings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cox and Kings SWOT analysis.
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About Cox and Kings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Cox and Kings Overview | |
|---|---|
| Parent Company |
Cox and Kings Limited |
| Category |
Ecommerce |
| Sector | |
| Tagline |
Over 250 years of discovery |
| USP |
Its reputation of the oldest tour operators together with its wide range of services |
| Cox and Kings STP | |
| Segmentation |
Travelers looking for international travel |
| Target Market |
High income travelers who believes in transacting online |
| Positioning |
One stop portal for various travel products |
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