Here is a detailed SWOT analysis of Kerala Tourism covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Kerala Tourism. The strengths of Kerala Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Kerala Tourism SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Kerala Tourism SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Kerala Tourism are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kerala Tourism SWOT analysis.
About Kerala Tourism
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Kerala Tourism Overview | |
---|---|
Parent Company |
State Tourism Ministry, Kerala |
Category |
Tourism Campaign |
Sector | |
Tagline/ Slogan |
God’s Own Country |
USP |
It was one of the first state tourism campaigns in India |
Kerala Tourism STP | |
Segmentation |
Domestic and international tourists |
Target Market |
Families from neighbouring states of Kerala and from other parts of India and tourists from abroad |
Positioning |
Kerala is positioned as a state full of natural beauty and rich culture |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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