Costa Cruise SWOT Analysis
Here is a detailed SWOT analysis of Costa Cruise covering strengths, weaknesses, opportunities and threats.
Costa Cruise Strengths
- Being part of such a large company it has significant cost advantage over its competitors
- Known for tons of entertainment onboard the cruise ship, christened “Fun Ships”
- Global presence with 25 ships with more to be inducted
- Over 250+ different destinations worldwide and 60 embarkation ports
- Operations in Mediterranean, Northern Europe, Caribbean, Central America, South America, Indian Ocean, Far East and Africa as well as Grand Cruises and Around the World cruises, that allow guests to visit different continents in a single holiday
- Very high customer satisfaction, majority of the passengers served were satisfied
- Excellent brand presence and marketing due to strong parent brand
Above are the strengths in the SWOT Analysis of Costa Cruise. The strengths of Costa Cruise looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Costa Cruise Weaknesses
- Cases of accidents in the past have affected the brand image
- Intense competition and very less service differentiation as compared to all cruise liners
These were the weaknesses in the Costa Cruise SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Costa Cruise Opportunities
- Expansion from Cruise line to Luxury Liners, which will give higher margins as well as elite customers
- Addition of more ships will help the company to address the rising demand for cruise services across the world
- Merge with other smaller players to increase number of ships and capture higher market share
- Very low market penetration in Asia of cruise liners and growing demand for luxurious vacations especially in China
Above we covered the opportunities in Costa Cruise SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Costa Cruise Threats
- Carnival Corporation the parent company of Costa Cruise has been allegedly taking advantage of tax loophole which has enabled it to avoid paying US corporation taxes till now, new tax regulations could change that
- Increasing awareness about environment and newer environmental regulations could eat into company’s profits
- Accidents can affect the brand image and business
The threats in the SWOT Analysis of Costa Cruise are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Costa Cruise SWOT analysis.
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About Costa Cruise
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Costa Cruise Overview | |
|---|---|
| Parent Company |
Carnival Corporation & Plc |
| Category |
Cruise ship holiday and vacation |
| Sector | |
| Tagline/ Slogan |
Cruising Italian Style |
| USP |
Part of Carnival Corporation & Plc, world’s leading cruise ship operator |
| Costa Cruise STP | |
| Segmentation |
Vacation goers, casual tourists |
| Target Market |
The elite class who like to travel in luxury |
| Positioning |
Best of Italian hospitality, cuisine and entertainment around the world |
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