Princess Cruises SWOT Analysis
Here is a detailed SWOT analysis of Princess Cruises covering strengths, weaknesses, opportunities and threats.
Princess Cruises Strengths
- Third largest cruise line in the world
- Carries 1.7 million guests each year to destinations across the globe
- ship fleet offers a range of sizes and amenities
- Destinations include lot of countries and destinations like the Caribbean, Europe, South America, Australia etc,
- It allows guests to visit many countries in a single vacation
- It has high customer satisfaction
- Excellent brand recognition due to very strong parent brand
Above are the strengths in the SWOT Analysis of Princess Cruises. The strengths of Princess Cruises looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Princess Cruises Weaknesses
- Intense competition
- Very less service differentiation
- Accidental cases have affected the business in the past
These were the weaknesses in the Princess Cruises SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Princess Cruises Opportunities
- Rising demand of cruise services across the world
- Low penetration in Asia
- Joint venture with small players to increase market share
Above we covered the opportunities in Princess Cruises SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Princess Cruises Threats
- Change in tax regulation could hurt parent brand carnival Corporation
- New environmental regulations could reduce company’s profits
- Accidents could affect business and brand image
The threats in the SWOT Analysis of Princess Cruises are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Princess Cruises SWOT analysis.
About Princess Cruises
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Princess Cruises Overview | |
|---|---|
| Parent Company |
Carnival Corporation |
| Category |
Cruise and Shipping industry |
| Sector | |
| Tagline/ Slogan |
Come back new |
| USP |
Part of world’s leading cruise operator group |
| Princess Cruises STP | |
| Segmentation |
Vacation goers, casual tourists |
| Target Market |
The high income group which like to enjoy luxury |
| Positioning |
Best hospitality, cuisine and entertainment in the world |
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