Parc Asterix SWOT Analysis
Here is a detailed SWOT analysis of Parc Asterix covering strengths, weaknesses, opportunities and threats.
Parc Asterix Strengths
- Parc Asterix is the second most popular theme park in France, ranked after Disneyland, Paris.
- The park has earned a reputation for its wide range of roller coaster rides.
- It is the only Parc Asterix in the entire world.
- The main advantage of Parc Asterix is less queuing at the rides and attractions
Above are the strengths in the SWOT Analysis of Parc Asterix. The strengths of Parc Asterix looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Parc Asterix Weaknesses
- The brand is not that well recognised outside France.
- It has fewer attractions and rides as compared to its main competitor, Disneyland.
These were the weaknesses in the Parc Asterix SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Parc Asterix Opportunities
- Parc Asterix can take advantage of the fact that there are not many popular theme parks in France
- Proper marketing of its wide variety of rides and shows can ensure increase in the number of visitors
- France is a popular international tourist destination in Europe; hence Parc Asterix can try to attract international tourists
Above we covered the opportunities in Parc Asterix SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Parc Asterix Threats
- Proximity of its biggest competitor, Disneyland, is the biggest threat.
- In the absence of constant innovation in the offerings, there is no incentive for second time visit.
- France is considered to be a very expensive tourist destination, these cost concerns can hamper the number of visitors coming from abroad.
The threats in the SWOT Analysis of Parc Asterix are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Parc Asterix SWOT analysis.
About Parc Asterix
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Parc Asterix Overview | |
|---|---|
| Parent Company |
Compagnie des Alpes |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
Bienvenue Gaulois (Welcome Gauls) |
| USP |
A unique theme park based on the stories of Asterix and theme from historic cultures |
| Parc Asterix STP | |
| Segmentation |
Children and youngsters |
| Target Market |
Young families living in France and the rest of Europe |
| Positioning |
The park offers entertainment and adventure to both children and adults |
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