EsselWorld and Water Kingdom SWOT Analysis
Here is a detailed SWOT analysis of EsselWorld and Water Kingdom covering strengths, weaknesses, opportunities and threats.
EsselWorld and Water Kingdom Strengths
- The parent company is a pioneer in the concept of amusement park in India.
- Essel World is India’s largest amusement park and Water Kingdom is Asia’s largest theme water park.
- The park is spread over a huge land mass of 64 acres and attracts thousands of visitors each day.
- There are more than 30 rides along with other recreational options.
Above are the strengths in the SWOT Analysis of EsselWorld and Water Kingdom. The strengths of EsselWorld and Water Kingdom looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
EsselWorld and Water Kingdom Weaknesses
- The park has limited global presence
- The offerings are fewer compared to those of some of the other famous international parks.
These were the weaknesses in the EsselWorld and Water Kingdom SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
EsselWorld and Water Kingdom Opportunities
- This being the only full-fledged amusement park in Mumbai, has huge crowd-pulling potential.
- The demographics of Mumbai suggest that there is a lot of young population in Mumbai who are the potential visitors.
- With the introduction of group offers, annual passes and multi-visit passes, the park can hope to increase its customer base.
Above we covered the opportunities in EsselWorld and Water Kingdom SWOT Analysis. The opportunities for any brand can include prospects of future growth.
EsselWorld and Water Kingdom Threats
- The upcoming culture of visiting malls that have play areas can be a threat.
- Since the frequency of innovations in offerings is very low, there is no incentive for second time visits.
- The business is more seasonal in nature, there are more visitors during the holiday season, on other days there is a slack.
The threats in the SWOT Analysis of EsselWorld and Water Kingdom are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the EsselWorld and Water Kingdom SWOT analysis.
About EsselWorld and Water Kingdom
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| EsselWorld and Water Kingdom Overview | |
|---|---|
| Parent Company |
Essel Group, Pan India ParyatanPvt. Ltd. |
| Category |
Amusement Park/Theme Park |
| Sector | |
| Tagline/ Slogan |
“It’s Your World” |
| USP |
The only full-fledged amusement park near Mumbai |
| EsselWorld and Water Kingdom STP | |
| Segmentation |
Children, families, youth |
| Target Market |
Families and youngsters living in and around Mumbai |
| Positioning |
“ Island of Fun” |
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