Ashok Group SWOT Analysis
Here is a detailed SWOT analysis of Ashok Group covering strengths, weaknesses, opportunities and threats.
Ashok Group Strengths
- Government aided with a good workforce
- Years of expertise in the hospitality sector
- Brand equity and strong brand presence in India
- Around 16 hotels across India. They are increasing their hold in India through the Ashok Alliance Hotels scheme
Above are the strengths in the SWOT Analysis of Ashok Group. The strengths of Ashok Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ashok Group Weaknesses
- Changing consumer behavior and requirements
- Insufficient marketing and digitalization as compared to global players
- No global presence as compared to other leading hotel chains
These were the weaknesses in the Ashok Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ashok Group Opportunities
- Increasing desire to visit hotels with an air of authenticity
- Hotel management is now a popular career choice, using their expertise to train the youth, hence, increasing manpower to be recruited
- Increased influx of foreigners visiting the country looking to experience “Incredible India”
- There is a shortage of rooms in the Indian Hotel Industry
- Increase in business travel within the country
Above we covered the opportunities in Ashok Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ashok Group Threats
- Global leaders are increasing their penetration in the country
- Competitors are offering more innovative services
- Increasing terrorist attacks
The threats in the SWOT Analysis of Ashok Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ashok Group SWOT analysis.
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About Ashok Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ashok Group Overview | |
|---|---|
| Parent Company |
India Tourism Development Corporation Limited (ITDC) |
| Category |
Hotels and Resorts |
| Sector | |
| Tagline/ Slogan |
India’s host to the world |
| USP |
Represents Indian traditional grandeur |
| Ashok Group STP | |
| Segmentation |
Mid-Market and Upscale Segment |
| Target Market |
Business and leisure travelers, foreigners |
| Positioning |
Real representation of Indian hospitality |
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