Here is a detailed SWOT analysis of The Leela covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of The Leela. The strengths of The Leela looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the The Leela SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in The Leela SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of The Leela are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the The Leela SWOT analysis.
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About The Leela
The table below gives the brand overview along with its target market, segmentation, positioning & USP
The Leela Overview | |
---|---|
Parent Company |
Hotel Leelaventure Ltd. |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
The Essence Of India |
USP |
Hotels that really deliver |
The Leela STP | |
Segmentation |
Luxury Segment |
Target Market |
Leisure travelers, business travelers, corporate, honeymooners, wedding parties, foreigners who want to experience India |
Positioning |
Extending warm, gracious and anticipatory services in settings that capture the essence of India |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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