Here is a detailed SWOT analysis of Best Western covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Best Western. The strengths of Best Western looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Best Western SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Best Western SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Best Western
The threats in the SWOT Analysis of Best Western are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Best Western SWOT analysis.
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About Best Western
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Best Western Overview | |
---|---|
Parent Company |
Holiday Inn |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
The World’s Largest Hotel Chain |
USP |
Best Western is a voluntary and democratic association of private hoteliers for the purpose of increasing profits through joint marketing & sales and cross selling. |
Best Western STP | |
Segmentation |
Mid-market and upscale segment |
Target Market |
Leisure travelers, business travelers from the mid-market and upscale segment |
Positioning |
A family of hotels that ensures high quality service across all member hotels, looking at a long term commitment with guests, members and employees. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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