TUI Travel SWOT Analysis
Here is a detailed SWOT analysis of TUI Travel covering strengths, weaknesses, opportunities and threats.
TUI Travel Strengths
- TUI group has a fleet of aircrafts and charter planes flying to more than 150 destinations worldwide
- Profit has grown at a significant rate
- Majority of holidays sold directly to individuals
- UK and France are the biggest and fastest growing markets for TUI
- Unique and customizable holidays available at TUI
- Strong leadership position in long haul travel
- Over 50,000 employees are with the company
- Close to 30 million customers worldwide shows its dominance in the industry
Above are the strengths in the SWOT Analysis of TUI Travel. The strengths of TUI Travel looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
TUI Travel Weaknesses
- Intense competition from other companies means limited brand loyalty
- Being a global tourism brand has to face cultural & social issues in managing offices
These were the weaknesses in the TUI Travel SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
TUI Travel Opportunities
- Apps for reservations and booking holidays
- Start operations in emerging markets to tap the potential
Above we covered the opportunities in TUI Travel SWOT Analysis. The opportunities for any brand can include prospects of future growth.
TUI Travel Threats
- Pricing environment challenging due to competitive market
- Risks involved are Foreign exchange risks, Interest risks, political and economic policies of countries etc.
The threats in the SWOT Analysis of TUI Travel are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the TUI Travel SWOT analysis.
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About TUI Travel
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| TUI Travel Overview | |
|---|---|
| Parent Company |
TUI Travel Plc. |
| Category |
Leisure Transport |
| Sector | |
| Tagline/ Slogan |
More than a smile |
| USP |
Largest tourism group in Europe |
| TUI Travel STP | |
| Segmentation |
Middle class and above |
| Target Market |
Age group of 20 and above |
| Positioning |
Premium offerings |
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