Gujarat Tourism SWOT Analysis
Here is a detailed SWOT analysis of Gujarat Tourism covering strengths, weaknesses, opportunities and threats.
Gujarat Tourism Strengths
- The campaign has a very strong brand ambassador in the form of Mr. Amitabh Bachchan
- The campaign has been a great success in terms of its visibility on various media
- The campaign manages to create a good visual impact
- The campaign effectively showcases the diversity in Gujarat
Above are the strengths in the SWOT Analysis of Gujarat Tourism. The strengths of Gujarat Tourism looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Gujarat Tourism Weaknesses
- Gujarat is not traditionally known as a tourist destination, hence the branding is challenging
- The campaign has been a late starter in the much popular digital space
These were the weaknesses in the Gujarat Tourism SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gujarat Tourism Opportunities
- Gujarat is quite an unexplored state, which the campaign can take advantage of
- Domestic tourism has bloomed in India over the recent years
- The campaign can increase its reach by effectively using the social media space
Above we covered the opportunities in Gujarat Tourism SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gujarat Tourism Threats
- There are many competing campaigns from other Indian states like Kerala, Madhya Pradesh, Maharashtra etc.
- The emergence of the neighbouring South-East Asian countries as popular tourist destinations can hamper domestic tourism.
- Every campaign has a shelf life and so does this one.
The threats in the SWOT Analysis of Gujarat Tourism are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Gujarat Tourism SWOT analysis.
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About Gujarat Tourism
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Gujarat Tourism Overview | |
|---|---|
| Parent Company |
Tourism Ministry of Gujarat |
| Category |
Branding Campaigns |
| Sector | |
| Tagline/ Slogan |
Khushboo Gujarat Ki |
| USP |
The first ever comprehensive attempt to brand Gujarat as a tourist destination |
| Gujarat Tourism STP | |
| Segmentation |
Domestic and International tourists |
| Target Market |
Tourists from neighbouring Indian states and from abroad |
| Positioning |
The campaign presents Gujarat as offering a variety of attractions for tourists |
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