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CEVA Logistics SWOT Analysis

Here is a detailed SWOT analysis of CEVA Logistics covering strengths, weaknesses, opportunities and threats.

Published by MBA Skool Team in Transport and Logistics category Last Updated: October 13, 2023Read time:

CEVA Logistics Strengths

  1. It has network in more than 170 countries
  2. It has employee strength more than 50,000
  3. Best Employer’ awarded in Turkey
  4. It has got Certificate of Merit for Quality, Service, Technology and Price by General Motors – Brazil
  5. String financial position and profits

Above are the strengths in the SWOT Analysis of CEVA Logistics. The strengths of CEVA Logistics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

CEVA Logistics Weaknesses

  1. Tough competition means limited market share growth
  2. Managing a huge workforce across various geographic areas leads to mismanagement affecting the brand in the process

These were the weaknesses in the CEVA Logistics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

CEVA Logistics Opportunities

  1. Potential market for company’s products
  2. Augmented demand for world-class logistics and warehousing services
  3. Increased use of logistics services in sectors such as technology, consumer retail, automotive and industrial
  4. It’s partnership with other companies can be utilized for expansion
  5. It has a contract with Mercedes-Benz to manage the shipment of spare which will help to strengthen the image in market

Above we covered the opportunities in CEVA Logistics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

CEVA Logistics Threats

  1. Complex tax structure
  2. Unorganised sector and competition
  3. Different laws in different countries

The threats in the SWOT Analysis of CEVA Logistics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the CEVA Logistics SWOT analysis.

About CEVA Logistics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

CEVA Logistics Overview
Parent Company

Apollo Management

Category

Freight management, contract logistics, 3PL, distribution, air freight, ocean freight

Sector

Transport and Logistics

Tagline/ Slogan

Making Business Flow

USP

It’s Zero Defect Start-Up (ZDS) process which ensures that every project is launched successfully on budget and on time which meets mutually agreed KPIs, and limits risk

CEVA Logistics STP
Segmentation

Large and medium-size national and multinational companies across the globe

Target Market

Automotive, Consumer & Retail, Energy, Industrial, Technology

Positioning

It stands for Operational Excellence


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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