Hanjin Shipping SWOT Analysis
Here is a detailed SWOT analysis of Hanjin Shipping covering strengths, weaknesses, opportunities and threats.
Hanjin Shipping Strengths
- Comprehensive global business network with 4 regional headquarters, 200 overseas branch offices, and 30 local corporations
- Fleet consists of some 200 containerships, bulk and LNG carriers transporting over 100 million tons of cargo annually
- 6,000 employees in 60 different countries
- Synergy effect among group businesses, including 3PL, ship management, ship repair, logistics IT and terminal operations
Above are the strengths in the SWOT Analysis of Hanjin Shipping. The strengths of Hanjin Shipping looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Hanjin Shipping Weaknesses
- Decreasing profitability over the years and Increasing debt burden is a concern
- Limited global tie-ups and associations
These were the weaknesses in the Hanjin Shipping SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Hanjin Shipping Opportunities
- Optimize shipping routes and step up expansion in emerging markets
- Expand customer base geographically or through new services
- Strategic alliances and joint ventures
Above we covered the opportunities in Hanjin Shipping SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Hanjin Shipping Threats
- Economic slowdown
- Changes in regulations of various countries
- Intense competition to gain market share
The threats in the SWOT Analysis of Hanjin Shipping are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Hanjin Shipping SWOT analysis.
About Hanjin Shipping
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Hanjin Shipping Overview | |
|---|---|
| Parent Company |
Hanjin Shipping Holdings |
| Category |
Transportation |
| Sector | |
| Tagline/ Slogan |
Beyond the ocean |
| USP |
Korea's largest and one of the world’s top ten container carriers |
| Hanjin Shipping STP | |
| Segmentation |
Business which requires transportation and logistics services |
| Target Market |
Businesses which require services like container shipping, bulk carriers, both for dry cargo(coal, grain, and iron ore) and for liquid cargo (crude oil and petroleum products, and LNG) |
| Positioning |
With integrated global network we provide more complete logistics service |
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