Virgin Atlantic SWOT Analysis
Here is a detailed SWOT analysis of Virgin Atlantic covering strengths, weaknesses, opportunities and threats.
Virgin Atlantic Strengths
- Virgin Atlantic has got a strong foundation and has efficient services
- Virgin Atlantic has a satisfied customer base and preferred airline of affluent customers
- Carried over 5 million passengers in a year
- Virgin Atlantic is one of the largest British Airlines with over 35 destinations
- Excellent advertising and innovative branding by Richard Branson
- High brand recall as a leading premium airline
- More than 8000 people are employed with the airline
Above are the strengths in the SWOT Analysis of Virgin Atlantic. The strengths of Virgin Atlantic looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Virgin Atlantic Weaknesses
- Severe competition means limited market share growth for Virgin Atlantic
- Limited global presence specially in the emerging economies
These were the weaknesses in the Virgin Atlantic SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Virgin Atlantic Opportunities
- The Heathrow Terminal is a major hub across the world and it has a major presence here
- Leverage its strong brand presence to penetrate globally
- Virgin Atlantic can increase its international routes and destinations
Above we covered the opportunities in Virgin Atlantic SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Virgin Atlantic
Virgin Atlantic Threats
- Rising fuel costs and changing aviation regulations
- Rising labour costs can affect margins for Virgin Atlantic
- Increasing competition in the European market
The threats in the SWOT Analysis of Virgin Atlantic are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Virgin Atlantic SWOT analysis.
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About Virgin Atlantic
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Virgin Atlantic Overview | |
|---|---|
| Parent Company |
Virgin Group |
| Category |
International |
| Sector | |
| Tagline/ Slogan |
Your Airline's Either Got It, Or It Hasn't |
| USP |
Premium Airline, Upper Middle Class, Middle Class |
| Virgin Atlantic STP | |
| Segmentation |
Passengers Preferring Comfort / reliability |
| Target Market |
Corporates / Upper Middle Class / Middle Class |
| Positioning |
Virgin Atlantic is a premium airlines which concentrates on customer experience and hospitality |
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