Ralph Lauren SWOT Analysis

Ralph Lauren Strengths

1. The brand has various sub brands like Polo by Ralph Lauren, Ralph Lauren Purple Label, Ralph Lauren, Black Label, Blue Label, Lauren by Ralph Lauren etc each specializing into a product.
2. The company has a high brand recognition and customer loyalty
3. Polo Ralph Lauren has a low debt to capital ratio that provides financial strength, which allows for future growth.
4. The company reaches wide customer base through its relationship with large department stores from Europe to Asia and America, and more than 20,000+ employees
5. Ralph Lauren's retail segment has nearly 500 retail and factory outlet stores worldwide, as well as the company's online store.
6. Ralph Lauren sponsors Wimbledon and dresses all of the line and ball girls and boys in their brand clothing, clearly showing the iconic and memorable horse design
7. Excellent advertising and branding makes it a high brand recall brand
8. The brand has also perfumes, watches, fine jewellery etc
9. Since its inception in 1967, the brand has a strong & classic legacy of being a premium brand
10. The company has a strong financial position, with annual revenues more than $150 billion
11. Ralph Lauren company has also contributed to the society through its philanthropic arm
12. The brand has a good presence online via social media engagement, online ad campaigns and digital marketing

Above are the strengths in the SWOT Analysis of Ralph Lauren. The strengths of Ralph Lauren looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ralph Lauren Weaknesses

1. Being an international brand, fluctuating exchange rates have a substantial impact on sales and also piracy and fake imitations are an issue
2. Ralph Lauren faces trouble from fake imitations which affects brand name and business

These were the weaknesses in the Ralph Lauren SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ralph Lauren Opportunities

1. Internet sales as a prime source of future growth can be looked by the company
2. Ralph Lauren can concentrate on development of private labels with department stores
3. The brand can advertise more to tap market especially in emerging economies
4. Tie-ups with fashion houses, hotel chains to boost business among elite clients

Above we covered the opportunities in Ralph Lauren SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ralph Lauren Threats

1. Similar products available in other brands thus switching cost is less
2. Global currency fluctuations affect performance
3. Popular brands of Ralph Lauren face an issue of fake imitations

The threats in the SWOT Analysis of Ralph Lauren are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ralph Lauren SWOT analysis.

About Ralph Lauren

The table below gives the brand overview along with its target market, segmentation, positioning & USP

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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