Kings XI Punjab SWOT Analysis
Here is a detailed SWOT analysis of Kings XI Punjab covering strengths, weaknesses, opportunities and threats.
Kings XI Punjab Strengths
- Strong brand name in IPL India
- Excellent marketingand high quality merchandising
- Brands like Emirates, Coca Cola, Reebok are associated with the team
Above are the strengths in the SWOT Analysis of Kings XI Punjab. The strengths of Kings XI Punjab looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kings XI Punjab Weaknesses
- Inconsistent performances despite having good players
- Issues between players and management have been controversial
- Lack of domestic players has lead to weaker fan following
- Controversies like racial discrimination and problem with Police
These were the weaknesses in the Kings XI Punjab SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kings XI Punjab Opportunities
- Utilise and tap more domestic players and rope in good international players
- More branding and marketing would help people associate with the team and the brand
Above we covered the opportunities in Kings XI Punjab SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kings XI Punjab Threats
- Player and management controversies
- Threat from other competitor teams
- Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Kings XI Punjab are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kings XI Punjab SWOT analysis.
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About Kings XI Punjab
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kings XI Punjab Overview | |
|---|---|
| Parent Company |
Owners- Preity Zinta, Ness Wadia, Karan Paul, Mohit Burman |
| Category |
Cricket- Indian Premier League IPL |
| Sector | |
| Tagline/ Slogan |
Born to win; Dhoom Punjabi |
| USP |
A vibrant team which players like the Lions of Punjab |
| Kings XI Punjab STP | |
| Segmentation |
Billions of people across the world who love to play or watch cricket |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Team with an aggressive mind set to be brave winners |
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