Here is a detailed SWOT analysis of Kolkata Knight Riders covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Kolkata Knight Riders. The strengths of Kolkata Knight Riders looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Kolkata Knight Riders SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Kolkata Knight Riders SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Kolkata Knight Riders are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kolkata Knight Riders SWOT analysis.
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About Kolkata Knight Riders
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Kolkata Knight Riders Overview | |
---|---|
Parent Company |
Red Chillies Entertainment |
Category |
Cricket- Indian Premier League IPL |
Sector | |
Tagline/ Slogan |
Korbo Lorbo Jettbo (English- Do, Fight and Win) |
USP |
Excellent marketing, maximum fan following and highest brand visibility |
Kolkata Knight Riders STP | |
Segmentation |
Billions of people across the world who love to play or watch cricket |
Target Market |
Men in the age group 15 and above globally |
Positioning |
KKR is a team which will fight till the last moment to win |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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