Mumbai Indians SWOT Analysis
Here is a detailed SWOT analysis of Mumbai Indians covering strengths, weaknesses, opportunities and threats.
Mumbai Indians Strengths
- Strong brand name in IPL India being 2nd highest brand value
- Excellent marketingand high quality merchandising
- Good financial position and high brand loyalty
- Wankhede Stadium can accommodate over 35,000 spectators
- Sponsorship associations are with Mastercard, Adidas, Bridgestone, Kingfisher, MSN
Above are the strengths in the SWOT Analysis of Mumbai Indians. The strengths of Mumbai Indians looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mumbai Indians Weaknesses
- Despite having a good team, hasn’t been able to perform as per expectations which has degraded brand value
- High popularity in India but still unable to tap international audience
These were the weaknesses in the Mumbai Indians SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mumbai Indians Opportunities
- Mumbai Indians need to perform better to improve brand value
- Need to tap more young domestic players for better performance
Above we covered the opportunities in Mumbai Indians SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mumbai Indians Threats
- Player and management controversies
- Threat from other competitor teams
- Lack of interest in people with excessive cricket and with ageing superstars
The threats in the SWOT Analysis of Mumbai Indians are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mumbai Indians SWOT analysis.
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About Mumbai Indians
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Mumbai Indians Overview | |
|---|---|
| Parent Company |
Reliance Industries Limited |
| Category |
Cricket- Indian Premier League IPL |
| Sector | |
| Tagline/ Slogan |
Duniya Hila Denge (English- We will rock the world) |
| USP |
Boasts of a great team with the best players in the cricket fraternity |
| Mumbai Indians STP | |
| Segmentation |
Billions of people across the world who love to play or watch cricket |
| Target Market |
Men in the age group 15 and above globally |
| Positioning |
Mumbai Indians has the potential to fight against the world |
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