Here is a detailed SWOT analysis of Idea covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Idea. The strengths of Idea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Idea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Idea SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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The threats in the SWOT Analysis of Idea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Idea SWOT analysis.
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About Idea
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Idea Overview | |
---|---|
Parent Company |
Aditya Birla |
Category |
Mobile service provider |
Sector | |
Tagline/ Slogans |
An idea can change your life; What an Idea sirjee |
USP |
Idea is a strong telecom brand with huge presence in the Indian rural market |
Idea STP | |
Segmentation |
People with smartphones looking for high speed internet and good mobile services |
Target Market |
Urban & tier2 middle and upper class segment |
Positioning |
Smartness that comes with using Idea |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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