BSNL SWOT Analysis
Here is a detailed SWOT analysis of BSNL covering strengths, weaknesses, opportunities and threats.
BSNL Strengths
- Alliances with Ericsson and Cisco Systems are a big boon for BSNL
- IT alliances with HP Compaq, interconnecting alliances
- BSNL has a selling capacity of 25 million per annum
- Has an excellent network coverage across India
- Being a government backed brand, BSNL has a huge advantage over private players
- More than 90 million people are subscribed with BSNL
Above are the strengths in the SWOT Analysis of BSNL. The strengths of BSNL looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
BSNL Weaknesses
- BSNL has failed to innovate in an extremely tough telecom environment
- Limited brand visibility and low brand loyalty
These were the weaknesses in the BSNL SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
BSNL Opportunities
- Adoption of Next Generation Networks (NGN) is global
- Strong strategic alliances with network companies may help BSNL Communication to focus on marketing its services
- Untapped rural markets
Above we covered the opportunities in BSNL SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about BSNL
BSNL Threats
- Competitors low price offering can further reduce market share of BSNL
- Saturation point in Basic telephony service
- Mobile Number Portability can take away the brand's customers
The threats in the SWOT Analysis of BSNL are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the BSNL SWOT analysis.
Read Similar SWOT analysis
About BSNL
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| BSNL Overview | |
|---|---|
| Parent Company |
BSNL |
| Category |
Mobile service provider |
| Sector | |
| Tagline/ Slogans |
Connecting India; BSNL hai to bharosa hai |
| USP |
SMS rates are reasonable; high speech quality and is capable of delivering high bandwidth using DSL technologies |
| BSNL STP | |
| Segmentation |
People looking for telecom services and data networks |
| Target Market |
Middle class from urban and rural areas |
| Positioning |
Most reliable and low priced service |
Browse marketing analysis of more brands and companies similar to BSNL. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
