Here is a detailed SWOT analysis of Choice Hotels covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of Choice Hotels. The strengths of Choice Hotels looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the Choice Hotels SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in Choice Hotels SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of Choice Hotels are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Choice Hotels SWOT analysis.
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About Choice Hotels
The table below gives the brand overview along with its target market, segmentation, positioning & USP
Choice Hotels Overview | |
---|---|
Parent Company |
Choice hotels |
Category |
Hotels and Resorts |
Sector | |
Tagline/ Slogan |
Please help yourselves |
USP |
Good comfortable, affordable lodging |
Choice Hotels STP | |
Segmentation |
Budget Hotels, Mid-Market, Upscale |
Target Market |
Middle class, high tech youths, extended stay, backpackers, value driven leisure travelers, pet friendly hotels |
Positioning |
A global hotel chain that emphasizes on good services with a good value. |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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