China Eastern Airlines SWOT Analysis
Here is a detailed SWOT analysis of China Eastern Airlines covering strengths, weaknesses, opportunities and threats.
China Eastern Airlines Strengths
- Strong hubs at Shanghai Pudong InternationalAirport and Shanghai Hongqiao International Airport and carried 65 million domestic and international passengers
- Merger with Shanghai Airlines ensured strong presence in domestic Chinese market
- Strong presence on routes in Asia, North America and Australia
- Started operations to New York from Shanghai, making it the longest non-stop route for the airline.
Above are the strengths in the SWOT Analysis of China Eastern Airlines. The strengths of China Eastern Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
China Eastern Airlines Weaknesses
- The Chinese government has a majority ownership stake in China Eastern Airlines hence there is not much flexibility of operations
- Lack of online presence as compared to other airlines
These were the weaknesses in the China Eastern Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
China Eastern Airlines Opportunities
- Scope to start services to Rome and other European destinations
- Leverage on strong brand image in the domestic market
Above we covered the opportunities in China Eastern Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
China Eastern Airlines Threats
- Government interference in the operations can be a hindrance in growth
- Increasing cost of fuel
- Increasing online presence of other airlines and better services provided at the same cost
The threats in the SWOT Analysis of China Eastern Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the China Eastern Airlines SWOT analysis.
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About China Eastern Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| China Eastern Airlines Overview | |
|---|---|
| Parent Company |
China Eastern Airlines Corporation Limited |
| Category |
International Airlines |
| Sector | |
| Tagline/ Slogan |
Traveling the globe, making dreams come true |
| USP |
China's second-largest carrier by passenger numbers and the world’s third-biggest carriers by market value |
| China Eastern Airlines STP | |
| Segmentation |
Customers looking for cost effectiveness |
| Target Market |
Middle class and upper middle class |
| Positioning |
Mid-priced airline (neither cheap nor too expensive) |
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