SkyWest Airlines SWOT Analysis
Here is a detailed SWOT analysis of SkyWest Airlines covering strengths, weaknesses, opportunities and threats.
SkyWest Airlines Strengths
- Skywest Airlines has been operating since 1963 and its brand name is well established and regarded by customers, industry and regulators in Western and Northern Australia
- Sole permitted operator to a number of regional destinations in Australia
- Multiple year scheduled charter contracts with major resource companies which provides the company with a reliable and highly visible revenue base, as well as cash flow to fund expansion.
- Operations to 160 destinations with a 300+fleet size
Above are the strengths in the SWOT Analysis of SkyWest Airlines. The strengths of SkyWest Airlines looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
SkyWest Airlines Weaknesses
- Too much reliance on operating environment makes the financial position of the company unstable
- Not a member of any of the airline alliances and hence loses out on benefits of code share agreements
- It provides services on behalf of the long haul legacy carriers like US airways, Delta airlines and hence there is dependence on this carriers
These were the weaknesses in the SkyWest Airlines SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
SkyWest Airlines Opportunities
- The company stands to benefit from long-term growth in Western Australia tourism and is actively seeking to build exposure of the tourist destinations it is able to offer services to
- Leverage on association with Virgin airlines in order to further strengthen its brand image
- More destinations and also tapping global customers
Above we covered the opportunities in SkyWest Airlines SWOT Analysis. The opportunities for any brand can include prospects of future growth.
SkyWest Airlines Threats
- Fluctuating demand of air travel due to unstable global economy
- Increase in aviation fuel cost
- Increasing labor cost and threat of strikes of worker unions
The threats in the SWOT Analysis of SkyWest Airlines are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the SkyWest Airlines SWOT analysis.
About SkyWest Airlines
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| SkyWest Airlines Overview | |
|---|---|
| Parent Company |
SkyWest Airlines Pvt ltd |
| Category |
Regional (Indonesia is the only international destination) |
| Sector | |
| Tagline/ Slogan |
Safety First |
| USP |
A very good image for safety and precautions |
| SkyWest Airlines STP | |
| Segmentation |
Customers looking for safety and punctuality |
| Target Market |
Middle class / Upper middle class |
| Positioning |
Safety First for the passengers |
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