Exide SWOT Analysis
Here is a detailed SWOT analysis of Exide covering strengths, weaknesses, opportunities and threats.
Exide Strengths
- Only battery brand to provide lifetime warranty.
- Free service at any Exide center.
- Offers batteries for every kind of vehicle on Indian roads.
- Huge dealer network even in rural areas.
- Acquisition of smaller firms has strengthened its presence
- Advertising and marketing on TVCs, print etc makes it a highrecall brand in India
Above are the strengths in the SWOT Analysis of Exide. The strengths of Exide looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Exide Weaknesses
- Intense competition means limited market share
- The brand does not have a very strong import market as compared to global brands
These were the weaknesses in the Exide SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Exide Opportunities
- Boom in automobile sales in all segments.
- Customers want better services.
- Price sensitive customers are increasing.
- Expansion into new territories and global exapnsion
Above we covered the opportunities in Exide SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Exide Threats
- Amaron offers higher performance and is eating into market share.
- Growing perception of Amaron as the better battery brand.
The threats in the SWOT Analysis of Exide are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Exide SWOT analysis.
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About Exide
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Exide Overview | |
|---|---|
| Parent Company |
Exide Industries Limited |
| Category |
Automobile Batteries |
| Sector | |
| Tagline/ Slogan |
India runs on Exide |
| USP |
Superior customer service and warranty. |
| Exide STP | |
| Segmentation |
Automobile owners |
| Target Market |
Vehicle owners wanting reliable batteries with a superior service |
| Positioning |
Batteries built to be rugged and reliable with lifetime warranties. |
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