Holden Cars SWOT Analysis
Here is a detailed SWOT analysis of Holden Cars covering strengths, weaknesses, opportunities and threats.
Holden Cars Strengths
- Founded in 1856 in Australia shows the legacy of the brand
- Over 6000 Employees
- Known as the Australian Car maker specializing in SUV & Minivans
- Strong brand image esp. in Australia & New Zealand
- Strong backing of General Motors has added more momentum to growth of the brand
Above are the strengths in the SWOT Analysis of Holden Cars. The strengths of Holden Cars looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Holden Cars Weaknesses
- Strongly a regional player with strong presence only in Australia & New Zealand
- Global presence and market share is negligible compared to other automobile manufacturers
These were the weaknesses in the Holden Cars SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Holden Cars Opportunities
- The Chevrolet/Holden Volt is a product which will bring a lot of opportunities in terms of sales
- They can explore the emerging markets of Asia other than China & Africa
- They can look to develop their own models with help of its parent GM
Above we covered the opportunities in Holden Cars SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Holden Cars Threats
- Increasing shift from traditional fuels to hybrid & electric powered cars
- Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
- Its brand is not that well known across geography
The threats in the SWOT Analysis of Holden Cars are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Holden Cars SWOT analysis.
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About Holden Cars
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Holden Cars Overview | |
|---|---|
| Parent Company |
General Motors |
| Category |
Passenger Cars, SUV & crossovers |
| Sector | |
| Tagline/ Slogan | NA |
| USP |
One of the most popular automobile brand in Australia and New Zealand |
| Holden Cars STP | |
| Segmentation |
Automobiles for all segments |
| Target Market |
Middle and upper middle class individuals |
| Positioning |
Strong & reliable high performance cars |
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