Dodge SWOT Analysis
Here is a detailed SWOT analysis of Dodge covering strengths, weaknesses, opportunities and threats.
Dodge Strengths
- Technological support from the parent company (Fiat)
- Strong brand equity globally except for Europe
- Recent “Make your Crossover SUV, minivan & so on” option provided by them is very unique
- Products like the Dodge Ram, Challenger, Charger, have strong fan following across the globe
- The brand has its presence in Middle-East, Australia, Brazil, Canada, Europe and Mexico
- It has brands like Avenger, Caliber, Challenger, Charger, Dart, Durango, Journey and Grand Caravan
Above are the strengths in the SWOT Analysis of Dodge. The strengths of Dodge looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dodge Weaknesses
- The brand has declining brand popularity and brand recall due to less advertising
- Limited acceptance in markets other than the American & Gulf countries
These were the weaknesses in the Dodge SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dodge Opportunities
- Currently there is a rising trend for environmental friendly cars; there lies an opportunity for luxury brands as well
- Look for newer markets like the Asian markets but with smaller engines
- Innovation in terms of technology: esp for more fuel efficient cars
Above we covered the opportunities in Dodge SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dodge Threats
- Removal protectionists trade policies which existed until 1970s & brought again post 2008 crisis
- Unwillingness of people to buy a vehicle which lacks fuel efficiency
- The increasing acceptance of Japanese & Korean cars esp in American market
The threats in the SWOT Analysis of Dodge are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dodge SWOT analysis.
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About Dodge
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Dodge Overview | |
|---|---|
| Parent Company |
Chrysler Group |
| Category |
SUVs & Sports/Muscle Cars |
| Sector | |
| Tagline/ Slogan |
Never neutral; An American revolution; Grab life by the horns; Grab life |
| USP |
High Horsepower & high torque |
| Dodge STP | |
| Segmentation |
Premium SUVs & Sports/Muscle cars |
| Target Market |
People who like true American SUVs & Muscle cars |
| Positioning |
True American SUV for the rugged men |
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