Intesa Sanpaolo SWOT Analysis
Here is a detailed SWOT analysis of Intesa Sanpaolo covering strengths, weaknesses, opportunities and threats.
Intesa Sanpaolo Strengths
- Presence of 5600 branches in Italy, thus a leader in terms of number of branches
- One stop bank for varied financial and advisory services
- Wide presence in Central Eastern Europe and North Africa
- Leader in loans with 15.3% market share in Italy
- It was a result due to merger between big banks like Banca Intesa and Sanpaolo IMI
- Has over 100,000 employees globally and over 1,700 branches worldwide
Above are the strengths in the SWOT Analysis of Intesa Sanpaolo. The strengths of Intesa Sanpaolo looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Intesa Sanpaolo Weaknesses
- Presence in Europe and other continents is less compared to leading European banks
- Major chunkof the revenue comes from Italy through retail and personal banking only
These were the weaknesses in the Intesa Sanpaolo SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Intesa Sanpaolo Opportunities
- Intesa’s stepping into Abu Dhabi will help to tap the market in The Middle East
- High opportunity to expand in European countries like Turkey, once Intesa Sanpaolo is awarded the license to function in Turkey
- Positive outlook of asset management industry
Above we covered the opportunities in Intesa Sanpaolo SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Intesa Sanpaolo Threats
- Shrinking Italian economy has significant impact
- Euro debt crisis and European regulatory changes has a huge impact
- Facing a stiff competition from other European banks
The threats in the SWOT Analysis of Intesa Sanpaolo are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Intesa Sanpaolo SWOT analysis.
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About Intesa Sanpaolo
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Intesa Sanpaolo Overview | |
|---|---|
| Parent Company |
Intesa Sanpaolo |
| Category |
Banking |
| Sector | |
| Tagline/ Slogan |
Vicini o Voi (Close to you) |
| USP |
A leader in Italy in all business areas be it retail, corporate or wealth management |
| Intesa Sanpaolo STP | |
| Segmentation |
Institutions and individual clients |
| Target Market |
Small and medium customers, corporate customers, private customers, social and non – profit organizations |
| Positioning |
A Bank with a distinctive identity and reputation, contributing to the growth and development of the economy and society |
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