Here is a detailed SWOT analysis of CIC Group covering strengths, weaknesses, opportunities and threats.
Above are the strengths in the SWOT Analysis of CIC Group. The strengths of CIC Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
These were the weaknesses in the CIC Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Above we covered the opportunities in CIC Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.
The threats in the SWOT Analysis of CIC Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the CIC Group SWOT analysis.
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About CIC Group
The table below gives the brand overview along with its target market, segmentation, positioning & USP
CIC Group Overview | |
---|---|
Parent Company |
Crédit mutuel Centre Est Europe |
Category |
Banking |
Sector | |
Tagline/ Slogan |
‘Parce que le monde bouge’ |
USP |
Offering customized and creative financial solutions using technology |
CIC Group STP | |
Segmentation |
Institutional and individual clients |
Target Market |
SME’s, corporates and private individuals in need of financial solutions |
Positioning |
A major French banking group offering diversified services |
This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.
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