Godrej Good Knight SWOT Analysis
Here is a detailed SWOT analysis of Godrej Good Knight covering strengths, weaknesses, opportunities and threats.
Godrej Good Knight Strengths
- Significant presence in all the formats ranging from mats, liquid vaporizers, coils, lotions and aerosols
- Innovative product advance active liquid vaporizer : the product even awarded as product of year
- Only coil with fragrance, Widest range of refills and machines, Innovative two coil pack
- Celebrity brand ambassadors for product promotion
- Repellent cream with moisturizing and skin care benefits
- Declared as most trusted Brands after survey conducted in 13 cities across India
- Dedicated research and development team which works towards product development
Above are the strengths in the SWOT Analysis of Godrej Good Knight. The strengths of Godrej Good Knight looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Godrej Good Knight Weaknesses
- Good Knight doesn’t always work in eliminating mosquitoes
- Limited penetration in rural areas, which can be an important market
These were the weaknesses in the Godrej Good Knight SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Godrej Good Knight Opportunities
- Community outreach and disease prevention program for tapping Growing market
- Tie-ups with hotel chains, resorts
- Expansion in Indian as well as global markets
- Lotion in sachets, Repellent in gel form, Mosquito repellent oil etc
Above we covered the opportunities in Godrej Good Knight SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Godrej Good Knight Threats
- Rising competition in local markets
- Popularity of other brands in the same segment
- High customer brand switching for the FMCG brands
The threats in the SWOT Analysis of Godrej Good Knight are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Godrej Good Knight SWOT analysis.
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About Godrej Good Knight
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Godrej Good Knight Overview | |
|---|---|
| Parent Company |
Godrej Consumer Products |
| Category |
Home care brands |
| Sector | |
| Tagline/ Slogan |
Protecting happy moments; Protect who you love with what you love; Push karo, Khush raho |
| USP |
Brand equity build over decades by various products |
| Godrej Good Knight STP | |
| Segmentation |
Mid and mass segment both in rural and urban area |
| Target Market |
Middle class and upper class households |
| Positioning |
Protection, non violence, safe gentle effective dependable and un obtrusive protection in compete harmony with the housewife |
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