Ghari Detergent SWOT Analysis
Here is a detailed SWOT analysis of Ghari Detergent covering strengths, weaknesses, opportunities and threats.
Ghari Detergent Strengths
- Market leader in the tier-3 & tier-4 segment of detergent market in India
- Strong reach to the rural consumer
- The tagline ‘Pehle istemaal kare fir wishwaas kare’ has struck a chord amongst the price-sensitive mass market
- High push by retailers and high word-of-mouth amongst consumers
- Good branding through TVCs and print ads
Above are the strengths in the SWOT Analysis of Ghari Detergent. The strengths of Ghari Detergent looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Ghari Detergent Weaknesses
- Limited export market as compared to international brands
- Unable to completely penetrate in premium segment because of image
These were the weaknesses in the Ghari Detergent SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Ghari Detergent Opportunities
- Entered western & southern India recently where lies a huge market opportunity
- Further penetrate the rural market by collaborating with various NGOs
Above we covered the opportunities in Ghari Detergent SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Ghari Detergent Threats
- Low profit margins in detergent sector
- Threat from existing and new players in the market
The threats in the SWOT Analysis of Ghari Detergent are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Ghari Detergent SWOT analysis.
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About Ghari Detergent
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Ghari Detergent Overview | |
|---|---|
| Parent Company |
Rohit Surfuctants Private Limited |
| Category |
Soap & Detergents |
| Sector | |
| Tagline/ Slogan |
Pehle istemaal kare, fir vishwaas kare |
| USP |
A low-priced detergent which provides cleansing within the budget of a lower-middle class family |
| Ghari Detergent STP | |
| Segmentation |
Detergents for households |
| Target Market |
Lower-middle class family (Tier-4 & Tier-3 families) |
| Positioning |
A detergent which provides cleansing at competitive prices |
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