Maltova SWOT Analysis
Here is a detailed SWOT analysis of Maltova covering strengths, weaknesses, opportunities and threats.
Maltova Strengths
- The brand name conveys the malt basis of the formulation and once was synonymous with malt drinks category
- Communication aptly targets kids by bringing in cartoon characters like Scooby doo.
- It enjoys the strong distribution network of GSK
Above are the strengths in the SWOT Analysis of Maltova. The strengths of Maltova looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Maltova Weaknesses
- GSK has not paid much attention to the brand and treated it as a flanker brand for Boost and Horlicks
- Maltova, once a very popular brand, has lost significant brand equity due to lack of advertising and promotion.
These were the weaknesses in the Maltova SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Maltova Opportunities
- Demographic trends like increasing population and purchasing power favor the consumer healthcare market, thus opportunities for growth.
- Increasing penetration in rural markets
Above we covered the opportunities in Maltova SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Maltova Threats
- Aggressive marketing and promotion by competition
- FDI in retail thereby allowing international brands and increasing bargaining power of big retailers which could negotiate for better margins
The threats in the SWOT Analysis of Maltova are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Maltova SWOT analysis.
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About Maltova
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Maltova Overview | |
|---|---|
| Parent Company |
GSK CH |
| Category |
Healthcare |
| Sector | |
| Tagline/ Slogan |
‘The yummy choco malt drink’ |
| USP |
A tasty malt drink that contains essential vitamins, minerals and carbohydrates |
| Maltova STP | |
| Segmentation |
Health food drinks |
| Target Market |
Kids |
| Positioning |
Tasty drink with energy |
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