Clairol SWOT Analysis
Here is a detailed SWOT analysis of Clairol covering strengths, weaknesses, opportunities and threats.
Clairol Strengths
- Product of a global manufacturer P&G with good distribution networks
- The scale of P&G provides Clairol a competitive advantage over other brands
- Very successful brand building over the years has created a positive attitude towards the product
- Superior technology gives Clairol the upper hand
- P&G’s investments in advertising
- It has a variety of products like Nice 'n Easy, Natural Instincts, Perfect Lights, Balsam, Herbal Essences
Above are the strengths in the SWOT Analysis of Clairol. The strengths of Clairol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Clairol Weaknesses
- Shampoo market has low loyalty and consumers switch easily means limited market share
- Economic downturn hurting consumer spending
These were the weaknesses in the Clairol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Clairol Opportunities
- Expansion into newer international markets
- Dilution of regulations on cosmetics
- Modern trends where women are open to trying cosmetics in developing countries
- New product lines
Above we covered the opportunities in Clairol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Clairol Threats
- Intense competitions from various brands
- Changing fashion and tastes of contemporary consumers
- Volatile costs
- Substitute products can hurt the business
The threats in the SWOT Analysis of Clairol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Clairol SWOT analysis.
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About Clairol
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Clairol Overview | |
|---|---|
| Parent Company |
Procter and Gamble |
| Category |
Cosmetics |
| Sector | |
| Tagline/ Slogan |
Your Source for Hair color; A totally organic experience; Does she…or doesn’t she? |
| USP |
So natural that it is not noticed that hair is dyed |
| Clairol STP | |
| Segmentation |
Hair care for urban women |
| Target Market |
It is a premium product targeting modern young urban women |
| Positioning |
Hair color expert |
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