Schweppes SWOT Analysis
Here is a detailed SWOT analysis of Schweppes covering strengths, weaknesses, opportunities and threats.
Schweppes Strengths
- With a strong growth in volume, it is the company’s second biggest volume driven brand
- More than 40,000 new fountain valves in North America, the biggest market
- Among the top ginger ale in the US and Canada
- Have won many awards like Best Customer Satisfaction among soft drink companies, Department of Transportation’s supplier of the year award, was named in The Civic 50 etc.
- CSR activities include, having raised $6 million for United Way, DPS’ ACTIONeering program and Action Nation Month encourages employees to contribute 50 hours for any NGO, and various environmental initiatives etc.
- Used as a base for many cocktails/mocktails
- Increase in net sales and net profit
- Strong advertising and marketing makes it a top of the mind brand
Above are the strengths in the SWOT Analysis of Schweppes. The strengths of Schweppes looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Schweppes Weaknesses
- Not easily available in many major markets like India, China, Africa etc.
- Only available in limited flavors and has tremendous competition means limited market share
These were the weaknesses in the Schweppes SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Schweppes Opportunities
- Emerging economies like India, China etc.
- Diversify product portfolio
- More advertising and marketing to increase brand awareness
Above we covered the opportunities in Schweppes SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Schweppes Threats
- Intense competition
- Foreign exchange risk, interest rate risk, commodity risks etc.
- Fluctuating economic conditions
The threats in the SWOT Analysis of Schweppes are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Schweppes SWOT analysis.
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About Schweppes
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Schweppes Overview | |
|---|---|
| Parent Company |
Dr. Pepper Snapple (DPS) Group |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Schhh...You know who(1960s), |
| USP |
Manufactured the oldest soft drink (Tonic Water) in the world |
| Schweppes STP | |
| Segmentation |
Soda loving people |
| Target Market |
Bartenders, individual consumers primarily in the age group of 12-35 years |
| Positioning |
Premium product |
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