Dhara SWOT Analysis
Here is a detailed SWOT analysis of Dhara covering strengths, weaknesses, opportunities and threats.
Dhara Strengths
- India’s first branded packaged oil
- Strong brand name
- Strong distribution network
- Effective tamper proof tetra packaging
- Good quality, pure oil at affordable prices
- Strong parent brand of Mother dairy
- Procurement of oil seeds from Indian farmers
Above are the strengths in the SWOT Analysis of Dhara. The strengths of Dhara looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Dhara Weaknesses
- Lacks in marketing and advertising of the products
- Strong competition from various brands
- Lower market share as compared to a lot of brands
These were the weaknesses in the Dhara SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Dhara Opportunities
- Innovation in marketing of the product
- Advertise on various platforms like T.V., internet, print, out of home, etc.
- Promote itself as a healthy brand
- Product line extension
Above we covered the opportunities in Dhara SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Dhara Threats
- Strong competition
- People reducing the use of oil due to health reasons
- Further decline of the brand and the market share
The threats in the SWOT Analysis of Dhara are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Dhara SWOT analysis.
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About Dhara
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Dhara | |
| Parent Company |
Mother Dairy |
|---|---|
| Category |
Cooking Oil |
| Sector | |
| Tagline/ Slogan |
Anokhi shudhta aanokha asar; Dhara Dhara shudhh Dhara |
| USP |
First branded packaged oil in India, trusted for its purity and quality |
| Dhara STP | |
| Segmentation |
People who use oil for cooking |
| Target Market |
Middle and upper middle class households |
| Positioning |
An affordable oil brand known for its quality, freshness and purity |
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