Sundrop SWOT Analysis
Here is a detailed SWOT analysis of Sundrop covering strengths, weaknesses, opportunities and threats.
Sundrop Strengths
- Dominant player and largest seller of edible oil
- Uses health platform
- mass market for edible oil through its low priced brand Crystal
Above are the strengths in the SWOT Analysis of Sundrop. The strengths of Sundrop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sundrop Weaknesses
- Limited market penetration in edible oil market.
- Rural area
- Limited market penetration in food processing industry
- Price of product is slightly high that affect the demand
These were the weaknesses in the Sundrop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sundrop Opportunities
- Sharp increases in demand of branded oil
- High market awareness in metropolitan city of branded oil
- Health conscious people increasing
Above we covered the opportunities in Sundrop SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sundrop Threats
- The treats of low price competition
- A large number of domestic as well as multinational players
- Highly competitive industry
The threats in the SWOT Analysis of Sundrop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sundrop SWOT analysis.
Read Similar SWOT analysis
About Sundrop
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Sundrop |
| Parent Company |
Agro Tech Foods |
|---|---|
| Category |
Cooking oil |
| Sector | |
| Tagline/ Slogan |
The healthy oil for healthy people |
| USP |
Low cholesterol edible oil |
| Sundrop STP | |
| Segmentation |
Health conscious adults |
| Target Market |
All age groups, middle and high income, health conscious people |
| Positioning |
Healthy cooking oil |
Browse marketing analysis of more brands and companies similar to Sundrop. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
