Confetteria Raffaello SWOT Analysis
Here is a detailed SWOT analysis of Confetteria Raffaello covering strengths, weaknesses, opportunities and threats.
Confetteria Raffaello Strengths
- A popular brand and high product quality
- Parent brand of Ferrero
- Perceived as a premium quality product
- Customer loyalty
- A niche product, i.e. a coconut sweet
- Attractive packaging
- Ideal product for gifting
Above are the strengths in the SWOT Analysis of Confetteria Raffaello. The strengths of Confetteria Raffaello looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Confetteria Raffaello Weaknesses
- Being a premium product, they are expensive
- Not easily available everywhere
- Limited advertising as compared to top of the mind chocolate brands
These were the weaknesses in the Confetteria Raffaello SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Confetteria Raffaello Opportunities
- Advertise on different platforms
- Reach out in the developing markets
- Rise in purchasing power of people in developing countries
Above we covered the opportunities in Confetteria Raffaello SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Confetteria Raffaello Threats
- Fear of imitation
- Rise in cost of raw materials
- Eurozone crisis and global economic instability
The threats in the SWOT Analysis of Confetteria Raffaello are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Confetteria Raffaello SWOT analysis.
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About Confetteria Raffaello
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Confetteria Raffaello Overview | |
|---|---|
| Parent Company |
Ferrero |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
OhneSchokolade (Absolutely…Without Chocolate) |
| USP |
A premium coconut almond sweet |
| Confetteria Raffaello STP | |
| Segmentation |
People looking for a premium sweet for eating or gifting |
| Target Market |
All age group, especially children and youth |
| Positioning |
An alternate to chocolate based sweet, i.e. a premium sweet containing no chocolate |
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