Kinder Chocolate SWOT Analysis
Here is a detailed SWOT analysis of Kinder Chocolate covering strengths, weaknesses, opportunities and threats.
Kinder Chocolate Strengths
- More than 60 years old brand
- High Brand loyalty
- Trusted brand by mothers for their children
- Small in size for kids
- Good quality ingredients, with the goodness of milk
- Popular brand name
- Popular parent brand-Ferrero
- Globally marketed brand
- Available in variety of packages, i.e. 4 to 40 bars
Above are the strengths in the SWOT Analysis of Kinder Chocolate. The strengths of Kinder Chocolate looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Kinder Chocolate Weaknesses
- Lack of advertising in emerging markets
- Lots of options available hence high brand switching
These were the weaknesses in the Kinder Chocolate SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Kinder Chocolate Opportunities
- Tap the untapped markets like India
- Growing concern about heating habits of kids
- Advertise and market the product in all the markets
- Sponsorship to events, shows and competition for kids
Above we covered the opportunities in Kinder Chocolate SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Kinder Chocolate Threats
- Competition from other chocolate brands
- Rise in cost of raw materials like sugar
- Inflation may cause fall in sales as chocolate in not a necessity
The threats in the SWOT Analysis of Kinder Chocolate are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Kinder Chocolate SWOT analysis.
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About Kinder Chocolate
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Kinder Chocolate Overview | |
|---|---|
| Parent Company |
Ferrero |
| Category |
Chocolates |
| Sector | |
| Tagline/ Slogan |
Invented for kids, Approved by mums |
| USP |
A milk chocolate for kids, which is small in size and made with good quality ingredients |
| Kinder Chocolate STP | |
| Segmentation |
Mothers looking for a good quality chocolate for their kids |
| Target Market |
Small children |
| Positioning |
A good quality, tasty, milk chocolate which is specially made for kids |
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