Buffalo Wild Wings SWOT Analysis
Here is a detailed SWOT analysis of Buffalo Wild Wings covering strengths, weaknesses, opportunities and threats.
Buffalo Wild Wings Strengths
- Unique sauces and seasonings
- Association with sport ensures a frequent clientele
- Strong brand equity in the U.S.
- Customer experienced enhanced by offering live sports and special menus
- Over 1000+ locations spread across the US
- Promos, gift cards etc are value added services for customers
Above are the strengths in the SWOT Analysis of Buffalo Wild Wings. The strengths of Buffalo Wild Wings looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Buffalo Wild Wings Weaknesses
- High fat, high calorie food can turn off health conscious people
- Reached a saturation in the U.S. can slowdown growth
- Restrictive concept which appeals mostly to sports enthusiasts
These were the weaknesses in the Buffalo Wild Wings SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Buffalo Wild Wings Opportunities
- Present only in the U.S. and Canada, possibility to explore new countries/markets
- Introduce more variety on the menu
- Focus on kids menu can also attract families with children
Above we covered the opportunities in Buffalo Wild Wings SWOT Analysis. The opportunities for any brand can include prospects of future growth.
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Buffalo Wild Wings Threats
- Change in lifestyle and attitude towards healthy and vegetarian food options
- Strong presence of competition
- Rising costs of raw materials and unfavorable govt policies can affect business operations
The threats in the SWOT Analysis of Buffalo Wild Wings are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Buffalo Wild Wings SWOT analysis.
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About Buffalo Wild Wings
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Buffalo Wild Wings Overview | |
|---|---|
| Parent Company |
Buffalo Wild Wings |
| Category |
Restaurant |
| Sector | |
| Tagline/ Slogan |
- |
| USP |
Chicken wings with a variety of sauces |
| Buffalo Wild Wings STP | |
| Segmentation |
Age, Income, Lifestyle, Personality |
| Target Market |
Age group 12-65, middle and upper income group, sports enthusiasts |
| Positioning |
A restaurant and bar for sports enthusiasts |
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