Cadbury's Bournvita SWOT Analysis
Here is a detailed SWOT analysis of Cadbury's Bournvita covering strengths, weaknesses, opportunities and threats.
Cadbury's Bournvita Strengths
- Big brand visibility of Bournvita owing to strong parent brand Cadbury
- Bournvita has good advertising and marketing campaigns which go well with the target audience
- Excellent reach and distribution of Bournvita through retailers, grocery shops and supermarkets
- Bournvita has continuously re-invented itself in terms of product, packaging, promotion & distribution
- Flavor Options available in Bournvita (Caramel, 5 Star etc)
Above are the strengths in the SWOT Analysis of Cadbury's Bournvita. The strengths of Cadbury's Bournvita looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Cadbury's Bournvita Weaknesses
- Food products have a limited shelf life
- Doesn't mix well with cold milk
These were the weaknesses in the Cadbury's Bournvita SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Cadbury's Bournvita Opportunities
- Untapped rural markets can be a huge ooportunity for Bournvita
- Better product packaging and preservation
- Leverage Cadburys successful brand further to boost Bournvita worldwide
- Relaunch of children based contests like Bournvita Quiz Contest
Above we covered the opportunities in Cadbury's Bournvita SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Cadbury's Bournvita Threats
- More chocolate based milk drinks in market can affect Bournvita's business
- Children prefer more flavors like strawberry, rose milk
The threats in the SWOT Analysis of Cadbury's Bournvita are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Cadbury's Bournvita SWOT analysis.
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About Cadbury's Bournvita
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
|
Cadbury's Bournvita |
| Parent Company |
Cadbury(Kraft) |
|---|---|
| Category |
Energy Drink |
| Sector | |
| Tagline/ Slogan |
Real Achievers who have grown up on Bournvita; Upbringing' to 'Intelligence; Good upbringing |
| USP |
Chocolate beverage food drink |
| Cadbury's Bournvita STP | |
| Segmentation |
Chocolate based health drink for children |
| Target Market |
Young growing children from the middle and upper class |
| Positioning |
Chocolate health drink to make kids stronger and sharper |
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