Sprite SWOT Analysis
Here is a detailed SWOT analysis of Sprite covering strengths, weaknesses, opportunities and threats.
Sprite Strengths
- Sprite has excellent branding and advertising
- Excellent distribution of Sprite, which means good availability
- Strong backing on parent brand means it has global presence
- Strong legacy since its inception in 1961
- Sprite has good brand presence due to ad campaigns on TVCs, print media, online ads and OOH
- Sponsorship of lifestyle and cultural events increases the brand's presence
- Sprite has got several variants like Sprite Zero, Sprite Lemon etc
Above are the strengths in the SWOT Analysis of Sprite. The strengths of Sprite looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sprite Weaknesses
- Aerated drinks not popular with health conscious people
- Intense competition means limited market share growth for Sprite
These were the weaknesses in the Sprite SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sprite Opportunities
- Leverage successful brand Coca Cola worlwide
- Sprite can advertise more to building a strong connect with the customers
- Buying out competition can ensure growth in the market
- Engaging customers through online competitions, events etc can boost Sprite's business
Above we covered the opportunities in Sprite SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Sprite
Sprite Threats
- Threat from other aerated drinks competitors means reduced market share for Sprite
- Threat from substitutes like fruit juices
- Boycott from health conscious people
- Being an international brand, constant vigilance from food regulatory bodies
The threats in the SWOT Analysis of Sprite are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sprite SWOT analysis.
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About Sprite
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sprite Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
The spark; Sprite bujhae pyaas, baki sab bakwaas; University of freshology; Obey your thirst |
| USP |
Sprite has a unique lemon based flavor |
| Sprite STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Sprite as a beverage is for uncomplicated and fashionable youth |
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