Fanta SWOT Analysis
Here is a detailed SWOT analysis of Fanta covering strengths, weaknesses, opportunities and threats.
Fanta Strengths
- Excellent branding and advertising
- Excellent distribution and availability
- Popular among youth
Above are the strengths in the SWOT Analysis of Fanta. The strengths of Fanta looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Fanta Weaknesses
- Aerated drinks not popular with health conscious people
- No Fruit content but still advertised as Orange drink
These were the weaknesses in the Fanta SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Fanta Opportunities
- Leverage successful brand Coca Cola
- Buy out competition
- More Brand recognition
Above we covered the opportunities in Fanta SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Read more about Fanta
Fanta Threats
- Threat from other aerated drinks competitors
- Threat from substitutes like fruit juices
- Boycott from health conscious people
The threats in the SWOT Analysis of Fanta are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Fanta SWOT analysis.
Read Similar SWOT analysis
About Fanta
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Fanta Overview | |
|---|---|
| Parent Company |
Coca Cola |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Fun catalyst; Zyada Fanta Zyada masti |
| USP |
Vibrant color, tempting taste and tingling bubbles |
| Fanta STP | |
| Segmentation |
For all people seeking a soft drink for regular occasions, parties |
| Target Market |
All age groups Lower, middle and upper class people |
| Positioning |
Fun youth brand |
Browse marketing analysis of more brands and companies similar to Fanta. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.
Continue Reading:
The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute
