Slice SWOT Analysis
Here is a detailed SWOT analysis of Slice covering strengths, weaknesses, opportunities and threats.
Slice Strengths
- Strong brand awareness, recall through memorable advertisements
- Intense chemistry between celebrity brand ambassadors and brand positioning
- Experiencing very fast growth due to excellent advertising through TVCs
- Different pack sizes to cater to varying needs of the consumers
- Good distribution and availability
- Strong backing by the parent company adds value to the brand
Above are the strengths in the SWOT Analysis of Slice. The strengths of Slice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Slice Weaknesses
- Perceived as just a fun drink and not as a health drink
- Intense competition means market share is less and high brand switching exists
These were the weaknesses in the Slice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Slice Opportunities
- Shift in consumer behavior from carbonated drinks towards NCSD
- Strong brand equity can be leveraged to launch more flavors
Above we covered the opportunities in Slice SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Slice Threats
- Competitors like Frooti and Maaza have a bigger market share
- Substitutes for Mango drinks like Tropicana and Real are growing
- Too dependent on just one brand ambassador, a risky situation
The threats in the SWOT Analysis of Slice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Slice SWOT analysis.
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About Slice
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Slice Overview | |
|---|---|
| Parent Company |
Pepsi Co |
| Category |
Beverages |
| Sector | |
| Tagline/ Slogan |
Pure mango pleasre; Aamsutra; Ab Ras Barsega |
| USP |
Mango for all seasons |
| Slice STP | |
| Segmentation |
Demographic, psychographic |
| Target Market |
Youth in their late teens and twenties |
| Positioning |
Pure Mango Pleasure |
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