Taj Mahal Tea SWOT Analysis
Here is a detailed SWOT analysis of Taj Mahal Tea covering strengths, weaknesses, opportunities and threats.
Taj Mahal Tea Strengths
- Rich taste and flavor
- Unique aroma
- Good packaging
- Good advertising/ brand visibility
- Tea bag variations
- Brand Ambassadors
Above are the strengths in the SWOT Analysis of Taj Mahal Tea. The strengths of Taj Mahal Tea looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Taj Mahal Tea Weaknesses
- Affected by moisture/storage problem
These were the weaknesses in the Taj Mahal Tea SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Taj Mahal Tea Opportunities
- Corporate tie-ups/ hotel tie-ups
- Cheaper packets for rural areas
Above we covered the opportunities in Taj Mahal Tea SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Taj Mahal Tea Threats
- Competing tea brands 2.Preference for people having coffee or other beverages
The threats in the SWOT Analysis of Taj Mahal Tea are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Taj Mahal Tea SWOT analysis.
About Taj Mahal Tea
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Taj Mahal Tea Overview | |
|---|---|
| Parent Company |
HUL |
| Category |
Beverage |
| Sector | |
| Tagline/ Slogan |
Wah Taj; Sirf Chai nahi ye hai Taj |
| USP |
Only tea brand in India to be sold in Vacuum sealed packs |
| Taj Mahal Tea STP | |
| Segmentation |
People looking to make tea instantly |
| Target Market |
All people in the upper and middle class |
| Positioning |
As elegant and wonderful as Taj |
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