Big Babol SWOT Analysis
Here is a detailed SWOT analysis of Big Babol covering strengths, weaknesses, opportunities and threats.
Big Babol Strengths
- One of the major bubble gum brands in India and popular globally
- With Perfettis distribution, its available in over 120 countries
- Attractive Packaging to attract children
- High Quality product which is priced relatively low
- Flavors like Decision Gum
Above are the strengths in the SWOT Analysis of Big Babol. The strengths of Big Babol looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Big Babol Weaknesses
- Is able to target only kids hence limited segment
- Market penetration in rural areas is limited
These were the weaknesses in the Big Babol SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Big Babol Opportunities
- Innovation within the brand
- Sugar free products
- Tie-ups with hotels, restaurants etc
Above we covered the opportunities in Big Babol SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Big Babol Threats
- Competition from other international brands
- Competition from domestic and local manufacturers
- Bubble Gums are considered childish these days and people are moving on to more gums like Orbit
The threats in the SWOT Analysis of Big Babol are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Big Babol SWOT analysis.
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About Big Babol
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Big Babol | |
| Parent Company |
Perfetti van Melle |
|---|---|
| Category |
Chewing Gum |
| Sector | |
| Tagline/ Slogan |
Bade Kaam ki Cheez |
| USP |
Soft chewy sweet flavored gum |
| Big Babol STP | |
| Segmentation |
People looking to have mint and gum |
| Target Market |
Children and youth middle and upper class people |
| Positioning |
Fun filled chewing gum for fun loving children |
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