Boomer Chewing Gum SWOT Analysis
Here is a detailed SWOT analysis of Boomer Chewing Gum covering strengths, weaknesses, opportunities and threats.
Boomer Chewing Gum Strengths
- Advertising which has a good recall value
- Attractive packaging
- Wrigley products have a good quality perception
- Good distribution and availability of the product
- Strong brand name of the parent company adds value
Above are the strengths in the SWOT Analysis of Boomer Chewing Gum. The strengths of Boomer Chewing Gum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Boomer Chewing Gum Weaknesses
- Advertising has weakened across years
- Bubble gum market has a very niche target segment (kids) as compared to chewing gums
- Jellies have eaten into the share of chewing gums
These were the weaknesses in the Boomer Chewing Gum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Boomer Chewing Gum Opportunities
- Try more of non-traditional marketing procedures like center fresh
- Try introducing a chewing gum (flanking variant).
Above we covered the opportunities in Boomer Chewing Gum SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Boomer Chewing Gum Threats
- Too many smaller players coming up with their products
- Complementary offers don’t really work as much as they did earlier
The threats in the SWOT Analysis of Boomer Chewing Gum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Boomer Chewing Gum SWOT analysis.
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About Boomer Chewing Gum
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Boomer Chewing Gum Overview | |
|---|---|
| Parent Company |
Wrigley |
| Category |
Confectionary |
| Sector | |
| Tagline/ Slogan |
Boom Boom Boomer |
| USP |
Bubble gum |
| Boomer Chewing Gum STP | |
| Segmentation |
Chewing gum for children |
| Target Market |
Young kids who want to have a flavored chewing experience |
| Positioning |
A bubble gum which swells like no other |
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