Mochas SWOT Analysis
Here is a detailed SWOT analysis of Mochas covering strengths, weaknesses, opportunities and threats.
Mochas Strengths
- Excellent brand name and brand visibility
- Huge young crowd as target group
- Product differentiation.
- Perceived as premium brand.
- Better Quality
Above are the strengths in the SWOT Analysis of Mochas. The strengths of Mochas looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Mochas Weaknesses
- Expensive
- Very low marketing communications
- Low availability
These were the weaknesses in the Mochas SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Mochas Opportunities
- Introduce cheaper versions of coffee
- Tap the smaller towns/cities
- Offer more food beverages.
- Sell Mocha Merchandise
Above we covered the opportunities in Mochas SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Mochas Threats
- Threat from existing coffee chains and fast food outlets
- Shrinking disposable income due to high inflation.
The threats in the SWOT Analysis of Mochas are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Mochas SWOT analysis.
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About Mochas
The table below gives the brand overview along with its target market, segmentation, positioning & USP
|
Mochas | |
| Parent Company |
Mochas |
|---|---|
| Category |
Coffee joints |
| Sector | |
| Tagline/ Slogan |
Coffees and conversations |
| USP |
Selection of the best coffees from all over the world with an experience |
| Mochas STP | |
| Segmentation |
People looking to go to have a coffee and snacks at a hangout place |
| Target Market |
Youth in the middle and higher income groups |
| Positioning |
A place for youngsters to hangout with friends and have a conversation |
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