Sanitarium Health and Wellbeing Company SWOT Analysis
Here is a detailed SWOT analysis of Sanitarium Health and Wellbeing Company covering strengths, weaknesses, opportunities and threats.
Sanitarium Health and Wellbeing Company Strengths
- Produces a large range of breakfast cereals and vegetarian products.
- Its flagship product Weet-Bix, is a top-seller in the Australian and New Zealand breakfast cereal market.
- Owned by a religious organization, they operate exclusively for charitable purposes.
- Income tax exemption available to all companies and individuals in New Zealand who limit themselves to charitable purposes.
- Nearly 2000 employees are a part of the organization
Above are the strengths in the SWOT Analysis of Sanitarium Health and Wellbeing Company. The strengths of Sanitarium Health and Wellbeing Company looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Sanitarium Health and Wellbeing Company Weaknesses
- Business restricted to Australia and New Zealand, which means limited market share
- Sanitarium New Zealand and Sanitarium Australia although work together, but are now separate companies.
These were the weaknesses in the Sanitarium Health and Wellbeing Company SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Sanitarium Health and Wellbeing Company Opportunities
- Expansion at global level and entering emerging economies for better markets.
- Diversification into more FMCG products.
- Focus on Supply chain management to reduce costs.
- More charity and marketing campaigns.
Above we covered the opportunities in Sanitarium Health and Wellbeing Company SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Sanitarium Health and Wellbeing Company Threats
- Frequent tax exemption criticism by other competitors.
- Market share decline due to high competition in the industry.
The threats in the SWOT Analysis of Sanitarium Health and Wellbeing Company are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Sanitarium Health and Wellbeing Company SWOT analysis.
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About Sanitarium Health and Wellbeing Company
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Sanitarium Health and Wellbeing Company Overview | |
|---|---|
| Parent Company |
Seventh-day Adventist Church |
| Category |
Breakfast products |
| Sector | |
| Tagline/ Slogan |
Health Wellbeing |
| USP |
Healthy, Energizing, High on Fibre Breakfast Food Products |
| Sanitarium Health and Wellbeing Company STP | |
| Segmentation |
Food and beverages |
| Target Market |
Young health conscious adults and household moms. |
| Positioning |
Trusted company founded in 1898, producing a large range of breakfast cereals and vegetarian products. |
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