Gemini Cooking Oil SWOT Analysis
Here is a detailed SWOT analysis of Gemini Cooking Oil covering strengths, weaknesses, opportunities and threats.
Gemini Cooking Oil Strengths
- Dominant player of edible oil
- Uses health platform
Above are the strengths in the SWOT Analysis of Gemini Cooking Oil. The strengths of Gemini Cooking Oil looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.
Gemini Cooking Oil Weaknesses
- Limited market penetration in edible oil market.
- Rural area
- Limited market penetration in food processing industry
- Price of product is slightly high that affect the demand
- Low advertising and visibility
These were the weaknesses in the Gemini Cooking Oil SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.
Gemini Cooking Oil Opportunities
- Sharp increases in demand of branded oil
- High market awareness in metropolitan city of branded oil
- Health conscious people increasing
Above we covered the opportunities in Gemini Cooking Oil SWOT Analysis. The opportunities for any brand can include prospects of future growth.
Gemini Cooking Oil Threats
- The treats of low price competition
- A large number of domestic as well as multinational players
- Highly competitive industry
The threats in the SWOT Analysis of Gemini Cooking Oil are as mentioned above. The threats for any business can be external factors which can negatively impact its business.
Hence this concludes the Gemini Cooking Oil SWOT analysis.
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About Gemini Cooking Oil
The table below gives the brand overview along with its target market, segmentation, positioning & USP
| Gemini Cooking Oil Overview | |
|---|---|
| Parent Company |
Cargill |
| Category |
Cooking Oil |
| Sector | |
| Tagline/ Slogan |
Taazgi jo chalti jaaye |
| USP |
Low cholesterol edible oil |
| Gemini Cooking Oil STP | |
| Segmentation |
Health conscious adults |
| Target Market |
All age groups, middle and high income, health conscious people |
| Positioning |
For fresh and healthy food |
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